This is always one of the first questions. Will CRM make me more profitable. The answer is a resounding YES. How? Here a just of few of the ways in which CRM will make you more profitable.

Repeat Business	It is very much cheaper to achieve repeat business compared with achieving new business. By improving your relationship with customers, CRM will help you achieve many more repeat sales.
Targeted Marketing	The scatter-gun marketing approach is costly and inefficient. Targeted marketing is cheaper and can achieve far greater results. CRM helps you gather and interrogate information in a way that has only been available to large organisations until now.
Improved Reputation	By managing you customer relationships and looking after you customers, you will achieve a marked improvement in reputation. This in turn can lead to referrals and new business.
Save Time	CRM will save you time in many ways. Having all required information to hand at any time keeps you informed and organised. Contacting customers either individually or as a group becomes very quick and easy. Retrieve important information when away from the office, even when it is closed. Find out what you want to know quickly and efficiently.